From August 30 to September 1, 2024, the Sibari Archaeological Park hosted the first edition of Vinitaly and the City – Calabria in Wine, an event that celebrated the wine culture and natural beauty of Calabria. Among the protagonists of this event, the Consortium Oil of Calabria IGP played a leading role, helping to make the event an unforgettable success.
The participation of the Consortium Olio di Calabria IGP highlighted the excellence of Calabrian oil, a product that represents not only gastronomic excellence, but also a symbol of the tradition and culture of the region. During the three days of Vinitaly and the City, visitors had the opportunity to taste the IGP oil, discovering its unique characteristics and the quality that sets it apart.
The Consortium organized several guided tastings, where some of the producers explained the peculiarities of Calabrian oil, from growing the olives to pressing and storage. These educational moments allowed participants to deepen their knowledge of a product that is an integral part of the Mediterranean diet and Calabrian culture.
The presence of the Olio di Calabria IGP Consortium at Vinitaly and the City was also an important opportunity to promote the region. The event attracted numerous visitors, both Italian and foreign, offering them an immersive experience among history, culture and flavors. The Archaeological Park of Sibari, with its rich history and natural beauty, provided an ideal setting to enhance local products and promote food and wine tourism.
The participation of the Consortium Olio di Calabria IGP at Vinitaly and the City in Sibari was a success in every respect. It made it possible to highlight the excellence of Calabrian oil, promote the area and offer visitors a unique experience. It was an event that showed how Calabria is a cutting-edge region, capable of combining tradition and innovation, and presenting itself to the world with pride and ambition.